Case Study: Decathlon scales experimentation and improves test impact with Speero

Providing focus for Decathlon's testing program

Speero worked with Decathlon Switzerland to address the challenge of scaling its fledgling experimentation program. As a lower-traffic domain, Decathlon needed a more strategic approach to maximize the impact of its A/B testing, moving beyond a glass ceiling of limited traffic bandwidth to improve test quality and drive business value.

The solution involved Speero establishing an end-to-end experimentation process from the ground up. This included using a test bandwidth calculator, creating a goal tree map, and conducting ResearchXL model analysis to identify and prioritize key focus areas. By implementing a structured strategy with different testing streams and using the PXL framework for prioritization, Speero increased the quality and impact of tests. The results included a fully established testing program for Decathlon Switzerland that continues to run successfully two years later.

Decathlon

Laurent Hayoz

Conversion Optimization Specialist