Case Study: LED Lighting Supply achieves automated marketing attribution with Speero

LED Lighting Supply saves hours each month with Speero

LED Lighting Supply, a B2B company with a complex sales cycle, faced significant challenges with marketing attribution. Their previous model was a manual process reliant on guesswork and spreadsheets, which was prone to error and failed to provide a complete view of the customer journey. They partnered with Speero to achieve clarity and build a more robust, automated system.

Speero implemented a full attribution overhaul by building a custom data warehouse in Google BigQuery and creating pipelines to normalize data from all sources. This was rolled into interactive dashboards in Looker Studio, providing a clear and automated view of the entire buyer cycle. The solution saved LED Lighting Supply many hours of manual work each month and delivered marketing attribution that was fully automated and far more trustworthy.

LED Lighting Supply