Case Study: BigCommerce aligns web team priorities and improves buyer journey insights with Speero ResearchXL

Informing team direction through ResearchXL

BigCommerce's web team, which served as a shared internal service, was caught in day-to-day tasks and lacked the time to objectively analyze their buyer journey or prioritize initiatives. Compounding this challenge, they were undergoing tech stack changes that limited their ability to conduct necessary research and data collection. Speero was engaged to help overcome these obstacles using their ResearchXL service.

Speero provided alternative methods to capture data, conducting quantitative and qualitative research despite the technical limitations. The vendor delivered a prioritized list of insights that helped BigCommerce realign its team on top priorities, leading to the hire of a new team member to focus on critical product messaging. The results included overcoming technical hurdles, uncovering significant opportunities to improve the user journey, and achieving stakeholder alignment on goals based on the objectively prioritized findings.

BigCommerce

Jeremy Adam

Director of Web Strategy