Case Study: Adore Beauty increases loyalty and conversion with Speero

Increasing ecommerce loyalty and conversion rates

Adore Beauty, an Australian online cosmetics retailer, sought to increase revenue through A/B testing and foster a better customer experience by uniting its marketing, merchandising, and technology teams. They partnered with the optimization firm Speero to address these challenges.

Speero implemented its Research XL methodology to identify key opportunities and used its PXL framework to prioritize a pipeline of tests. This data-driven approach helped shift the company's culture to an experimentation mindset. The partnership resulted in record growth; Adore Beauty reported $200 million in revenue in 2022, with 60% attributed to its loyalty program.

Adore Beauty

Josh Rowe

Head of Product