Case Study: Native drives $1.5M in annualized revenue with Speero

Helping a three-year-old DTC brand get acquired for $100 million

The direct-to-consumer deodorant brand Native faced the challenge of maximizing its advertising spend to improve key metrics like conversion rate and average order value. Its small, stretched internal team had been unable to make progress on these goals, so the company engaged the services of Speero for a full-service experimentation program.

Speero implemented a data-driven approach, using user research to identify a critical issue where customers were missing cross-sell opportunities. By testing a new placement for these offers within the cart, Speero delivered significant results, including a 9% increase in checkout conversion and $1.5 million in annualized revenue from a single test. This contributed to massive growth that culminated in Native's $100 million acquisition by Procter & Gamble one year later.

Native

Moiz Ali

Founder