Case Study: Tipalti boosts lead-to-opportunity conversion with Speero

Helping a FinTech grow into a unicorn

Speero was engaged by Tipalti, a FinTech company providing accounts payable and payment automation software. The company's challenge was converting its high volume of non-branded website traffic into qualified leads and customers. While Tipalti had an existing CRO program, they faced a lack of internal buy-in and a slow approval process, which hindered their experimentation efforts and led them to outgrow their previous agency.

Speero implemented its full experimentation program for Tipalti, focusing on robust research, a clear testing workflow, and strategic reporting to build stakeholder confidence. This solution matured Tipalti's program and delivered significant results: the lead to opportunity ratio on high-volume channels skyrocketed from 5% to between 12-24%, and overall transactions increased by 50% as their customer base grew to over 3,000.

Tipalti

Logan Bryant

Senior Manager