Case Study: Butterfly Network boosts experimentation and data-driven growth with Speero

Establishing experimentation for a two-sided Ecommerce business

Butterfly Network, a company selling ultrasound equipment to both individual consumers and healthcare organizations, faced the challenge of aligning internal stakeholders to secure resources for an experimentation program. They needed to demonstrate the value of testing to drive growth across their two distinct conversion paths. Speero was engaged to help build a data-backed case for experimentation.

Speero implemented its full-service experimentation program, utilizing its ResearchXL framework to gain user insights and its PXL framework to prioritize hypotheses. This approach increased the number and quality of tests, gained crucial stakeholder buy-in, and informed significant business decisions around pricing and product offerings. The vendor's technical team configured analytics to accurately measure the lift from each experiment, providing Butterfly Network with actionable data to refine its strategy.

Butterfly Network

Yuri Daniels

Sr. Director of Digital Marketing, Demand Generation & Ecommerce