Case Study: Codecademy achieves 5x growth with Speero

Delivering 5x growth for Codecademy with strategic testing

Codecademy, an interactive coding platform with over 50 million users, faced a challenge with its experimentation program. Their testing lacked a rigorous process and was often driven by opinion, preventing them from understanding key growth levers and unlocking significant revenue potential. They enlisted the help of Speero to transform their approach.

Speero implemented a strategic testing solution, first identifying critical growth levers like pricing and trial models. They used extensive user research to form hypotheses and employed their test workflow to run complex experiments with confidence. This program delivered 5x growth for Codecademy, including a 75% increase in customers choosing annual plans and a reduction in churn.

Codecademy

Dan Layfield

Growth Product Manager