Case Study: Comcast Generates 50 New Ideas and Aligns Teams with Speero's Data to Action Workshop

Comcast generates 50 ideas in one workshop with Speero

Comcast's Xfinity experimentation team faced a challenge in generating high-impact ideas that could survive the standard budgeting process. Their program was solid, but they struggled with aligning their siloed teams and creating a repeatable, inclusive approach to ideation. They partnered with the vendor Speero for a Data to Action (DTA) workshop to address these issues.

Speero's solution involved a structured workshop that utilized pre-work and offline ideation to include all types of thinkers, anchored ideas to real business problems, and fostered cross-functional collaboration. This approach generated 40-50 new ideas in a single session. The results included stronger team alignment and a significant financial impact, with one test paying for the session 100 times over due to a substantial revenue uplift.

Comcast