Case Study: ClickUp builds a trustworthy, tool-agnostic experimentation program with Speero

ClickUp eliminates lost traffic and manual reruns with Speero

ClickUp, a B2B software company, faced significant challenges with its A/B testing program, which had no standard process and was heavily dependent on an unreliable tool. This dependency resulted in lost data, unexplainable traffic loss, and a constant questioning of results, which severely slowed their testing velocity. They partnered with the vendor Speero to address these issues.

Speero solved this by helping ClickUp decouple its entire experimentation program from the tool, establishing a new, robust foundation from the ground up. This allowed ClickUp to bring in a new, trusted tool that automated previously manual processes. The results were a tool-agnostic program, no lost traffic, and data they could finally trust, which significantly increased their efficiency and reduced the need for reruns.

ClickUp