Speed
19 Case Studies
A Speed Case Study
Steak 'n Shake, a major U.S. fast-food chain, sought to become the first in its industry to accept Bitcoin payments across all of its locations. The challenge was to implement a seamless and scalable crypto payment solution that could integrate across its various ordering channels without disrupting operations. They partnered with the vendor Speed, a crypto-native payment infrastructure provider, to achieve this.
Speed implemented its payment APIs to enable a fast and frictionless Bitcoin integration across kiosks, drive-throughs, and mobile ordering. The solution resulted in a 50% reduction in payment processing fees compared to credit cards and generated significant positive brand buzz. The vendor Speed delivered a rollout that was both ambitious and seamless, providing Steak 'n Shake with a major first-mover advantage.