Case Study: Orange Pill App boosts Bitcoin membership payments with Speed

Orange Pill App boosts subscription revenue 18% with Speed

Orange Pill App, a social platform for Bitcoin enthusiasts now known as Club Orange, faced a challenge with its limited payment methods. Their user base preferred to pay with Bitcoin, but the platform was reliant on traditional fiat channels and app store billing systems that introduced high fees, delays, and restrictions. To better align with its community's values, the company needed a payment solution from a vendor like Speed that could easily accept Bitcoin for memberships without building complex infrastructure from scratch.

The solution was to integrate Speed's Checkout links to generate Lightning invoices for membership plans. This allowed users to pay directly with Bitcoin, with Speed handling all the processing and settlement. As a result, Orange Pill App saw 25% of new memberships paid in Bitcoin and an 18% increase in subscription revenue. The vendor's solution also led to faster checkouts with a 90% completion rate and a 35% drop in payment-related support tickets, strengthening the platform's identity as Bitcoin-first.

Orange Pill App