Case Study: Maxim boosts subscription revenue with Speed

Maxim grows subscription revenue 15% with Speed in 2 weeks

Maxim, an internationally recognized lifestyle brand, faced limitations with its subscription payments by only accepting credit cards. This created friction for Bitcoin users and international readers dealing with foreign exchange fees. The company wanted to add a Bitcoin-first experience via the Lightning Network without rebuilding its entire subscription infrastructure. They turned to Speed to solve this challenge.

Speed implemented its checkout links product, enabling Maxim to accept Bitcoin Lightning payments without complex coding. The solution integrated seamlessly with Maxim's existing SimpleCirc subscription management software, syncing all subscriber data automatically. As a result, Speed helped Maxim achieve a 15% increase in overall subscription revenue, with Bitcoin payments now accounting for 20% of new sign-ups.

Maxim