Case Study: Coin Stories expands Bitcoin-native reach and monetization with Speed

Coin Stories expands Bitcoin-native reach by 30% with Speed

Coin Stories, a leading Bitcoin-focused podcast hosted by Natalie Brunell, faced the challenge of engaging its Bitcoin-native audience directly. Traditional platforms limited visibility within Bitcoin ecosystems and lacked native options for tipping or accepting Bitcoin payments for items like books, requiring a technical solution the team did not want to manage. They turned to vendor Speed for a solution using its Mini Apps and payment links.

Speed implemented a Bitcoin-first solution by deploying a Coin Stories Mini App inside its wallet, creating a native space for the podcast. The integration, which included a tipping feature and payment links for book sales, was completed quickly with no coding required. The results for Coin Stories included a significant expansion in reach and a new revenue stream from tipping, with 20% of book purchases in the launch week made through Speed's payment system.

Coin Stories