Case Study: Butternut Box boosts brand exposure with Speed Communications

Butternut Box boosts Google searches 67.3% with Speed Communications

Butternut Box, a fresh dog food company, faced the challenge of highlighting the quality of its product against traditional supermarket canned food. They enlisted Speed Communications to create a news-generating consumer experience that would effectively showcase this difference.

Speed Communications developed an innovative edible billboard, called a "Bowlboard," made from the real ingredients found in a Butternut Box meal. The installation was launched in a London dog park with tasting stations and influencer dogs. The campaign resulted in extensive national news coverage, features on broadcast news, and industry acclaim. Most notably, Speed Communications delivered a measurable 67.3% increase in Google searches for Butternut Box compared to the previous month.

Butternut Box