Case Study: Dabo Doner streamlines restaurant visual communication and boosts sales with Spectro:o

How to boost sales and streamline work in restaurants by automating the process of visual communication to customers

Dabo Doner, a popular fast food restaurant chain, faced a major challenge in managing visual communication across its 90 locations. The process was entirely manual, involving designing content, transferring it via USB sticks, and uploading it to screens, which consumed hundreds of hours and was prone to errors. To address this inefficiency, Dabo Doner partnered with the vendor Spectro:o.

Spectro:o implemented its digital signage platform, which streamlined the entire process. Content is now uploaded to a central account and distributed to all screens in real-time by a single employee. This solution drastically reduced the time spent from 360 hours to under 60 minutes per month and cut the number of involved employees from 40 to one. The results included a 10% increase in the probability of purchase for promoted products and a significant boost in operational efficiency.

Dabo Doner

Andreea Văduva

Trainer Master Franchise