Case Study: USFantasy Sports boosts customer awareness in casinos with Spectrio Enplug

USFantasy Sports manages 50 casino screens with Spectrio

USFantasy Sports, a provider of daily fantasy sports contests and sports betting, faced the challenge of cost-effectively marketing its services to a new audience of tourists in major casinos. Their previous solution, a video broadcasting service, was expensive at thousands of dollars per month. They turned to the vendor Spectrio and implemented its Enplug digital signage software to manage this customer acquisition channel.

Spectrio's solution enabled USFantasy Sports to easily manage content across 50 display screens in casinos nationwide using Enplug's media players and apps for live video and graphics. This allowed for both broad content distribution and location-specific customization. The result was significantly reduced costs compared to the previous service and a vital boost in product awareness. The digital signage directly sparked customer interest and drove queries, both through casino staff and the company's website.

USFantasy Sports