Case Study: Thorntons achieves streamlined digital menu management and elevated in‑store marketing with Spectrio

Spectrio helped Thorntons save time and money while introducing the benefits of Digital Menu Boards to their locations.

Thorntons, a leading independent gasoline and convenience retailer with 180 locations and more than $2.3 billion in annual revenue, needed a better way to promote in-store food and manage digital signage across its sites. The company had struggled with a previous system that was hard to use, offered little visibility into display health, and made content updates time-consuming — challenges Thorntons addressed by switching to Spectrio’s digital menu/digital signage solution and web-based Content Creation Engine.

Spectrio implemented three-screen video walls above Real Kitchen areas, provided content-creation tools and strategic consultation, and enabled centralized pricing and scheduling so menus can be tailored by store. As a result, Thorntons gained full visibility into player/display health, reduced content design costs and time, elevated in-store presentation, automated price updates across locations, and expanded use of Spectrio into corporate video walls and internal communications.

Thorntons

Kelly Leonardo

Marketing Manager