Case Study: Butler Machinery achieves multi-location inventory access and increased customer engagement with Spectrio

Spectrio gave Butler Machinery a way to present their inventory in a user-friendly and accessible way no matter the location

Butler Machinery, a dealer of used agricultural equipment with inventory across nearly 20 locations, needed a way to present that inventory to customers in-dealership as easily as on their website. Spectrio provided the solution, supplying interactive kiosks and the Used Equipment app so shoppers could search available machines from any Butler location.

Spectrio installed kiosks beginning in Fargo (then six more were ordered), enabling dealers and trade-show staff to display full inventory, capture leads, and serve updated listings even offline to avoid spotty Wi‑Fi. In two months the Used Equipment app was opened over 350 times across two kiosks, with Tractors 175 hp+ and Planters as the most viewed categories—data Butler now uses to tailor marketing and improve sales outreach.

Butler Machinery