Case Study: Taps Social House & Kitchen boosts social media engagement with Spectrio's digital signage solution

Signage for Bars: Taps Case Study

Taps Social House & Kitchen, a gastropub in San Francisco, needed to better engage its professional clientele on social media. The challenge was to connect with this demographic on their preferred platforms to increase word-of-mouth referrals and brand impressions. To address this, they worked with vendor Spectrio and implemented its Enplug digital signage product.

Spectrio's solution involved installing an Enplug device on a TV above the bar to display a live feed of customer social media posts. This encouraged patrons to post using the hashtag #TapsSF for a chance to be featured on screen. The results were significant, with Instagram users increasing from 8 to 139 and Twitter users from 30 to 534. Most importantly, total social media impressions grew from 7,414 to 201,692, driving more business through the door.

Taps Social House & Kitchen