Case Study: Ridgefield Supply boosts in-store engagement with Spectrio

Ridgefield Supply stands out with Spectrio’s in-store messaging across 3 channels

Ridgefield Supply, a lumber and construction products retailer, was using traditional advertising but sought a new way to market specifically to its current customers. To address this challenge, they partnered with Spectrio to implement a suite of digital marketing services.

Spectrio's solution included On-Hold Messaging, in-store music with promotional messaging, and VideoCast digital signage. This comprehensive strategy provided Ridgefield Supply with up-to-date communications and engaging, on-brand marketing that effectively targeted their existing customer base, helping them stand out from other retail stores.

Ridgefield Supply