Case Study: Ridgefield Supply achieves standout in-store branding and targeted customer engagement with Spectrio

Ridgefield Supply - Customer Case Study

Ridgefield Supply, a lumber and construction products retailer, needed a fresh marketing approach to better reach a specific segment: their existing customers. Through its Lumbermens Merchandising Corporation partnership with Spectrio, Ridgefield Supply deployed Spectrio’s On-Hold Messaging, Atmospheres in-store music with StoreCast messaging, and VideoCast digital signage to promote seasonal products and reinforce brand information.

Spectrio implemented an integrated branding program combining on-hold messaging, in-store music and scheduled store announcements, and dynamic digital signage. The result: Ridgefield Supply now delivers more engaging, on‑brand communications that differentiate them from competitors, enhance the in‑store experience, and better target and cross-promote to current customers—driving improved customer engagement and visibility.

Ridgefield Supply