Case Study: Peters Auto Mall achieves instant vehicle inventory access and showroom-quality customer experience with Spectrio

Peters Auto Mall - Customer Case Study

Peters Auto Mall wanted a convenient, entertaining way for customers to learn about late‑model used vehicles, view specifications and photos, and browse the dealer’s full inventory. Spectrio delivered an interactive application for digital kiosk displays to be installed at the dealership and in a local shopping mall, integrating licensed vehicle data and stock photos from Chrome Data Solutions and the dealer inventory database supplied by Dominion Dealer Solutions.

Spectrio’s kiosks present specifications and images for every vehicle from the 2008–2011 model years, link directly to the Peters Auto Mall website and Facebook page, and feature a promotional screensaver when idle. The solution gives Peters Auto Mall a visible competitive advantage—bringing lot inventory to mall shoppers’ fingertips, enhancing the dealership’s customer experience to feel more like a new‑car showroom, and providing the sales team quick access to vehicle details with minimal effort.

Peters Auto Mall