Case Study: Madame Tussauds Hollywood boosts visitor engagement with Spectrio's live social media wall

Madame Tussauds Hollywood boosts engagement with Spectrio's live social media wall and $50 selfie prizes

Madame Tussauds Hollywood, a popular tourist attraction, sought to increase visitor engagement and promote its interactive experience where guests can take photos with lifelike celebrity wax figures. To achieve this, they partnered with Spectrio and implemented its Enplug digital signage platform, specifically utilizing the live social media wall feature.

Spectrio's solution involved installing a large display that showcased a live feed of visitors' photos and tweets from Twitter and Instagram. Guests were encouraged to share their selfies using a specific hashtag, #MTstaffselfie, for a chance to win weekly prizes. This initiative successfully incentivized participation from both visitors and staff. The solution increased engagement on-site and served as a powerful marketing tool by showing potential guests the interactive experience before they even visited. Other Madame Tussauds locations subsequently adopted Spectrio's Enplug devices for their screens.

Madame Tussauds Hollywood