Case Study: Curtis Lumber achieves enhanced customer experience and tailored messaging with Spectrio

Curtis Lumber - Customer Case Study

Curtis Lumber, a family-owned building materials company founded in 1890 with 22 locations across New York and Vermont, faced the challenge of standing out against strong independent competitors and big-box retailers while professionally communicating product selection and staff expertise. To solve this and avoid music licensing issues from playing radio, Curtis Lumber has partnered for 20 years with Spectrio to deploy customized audio programs — including on-hold messaging, overhead in-store messaging, and internet-delivered overhead music — tailored to the traffic and needs of each store.

Spectrio implemented tailored on-hold and overhead messaging plus internet music services and provides monthly production updates for key sites (the Ballston Spa location alone accounts for nearly one third of the company’s business), enabling timely, targeted promotions tied to circulars and other advertising. The result, according to Curtis Lumber, is a turnkey, professional solution that enhances the customer experience, drives in-store traffic, ensures consistent messaging across locations, and complements their broader marketing efforts.

Curtis Lumber

Dave Bielawski

Advertising Manager