Case Study: Curtis Lumber enhances in-store and on-hold messaging with Spectrio

Curtis Lumber creates customized messaging across 22 locations with Spectrio

Curtis Lumber, a family-owned business with 22 locations, needed a professional way to emphasize its product selection and expertise in a competitive market that included big-box stores. They turned to vendor Spectrio to replace unlicensed radio play with a customized audio messaging solution to better reach their customers.

Spectrio implemented a completely tailored audio solution for each Curtis Lumber location, including on-hold messaging and overhead in-store messaging. This allowed the customer to professionally convey product information and staff expertise, enhance the shopping experience, and seamlessly tie messaging into their overall monthly marketing strategy. The vendor provided a turn-key service that Curtis Lumber has partnered with for over 20 years.

Curtis Lumber