Case Study: Creamistry engages customers in-store with Spectrio digital signage

Creamistry engages customers across 40+ locations with Spectrio

The customer, Creamistry, a fast-growing ice cream franchise, faced the challenge of engaging customers during long wait times of up to 30 minutes at its locations. To address this, they partnered with the vendor Spectrio (via its Enplug digital signage software) to implement a franchise marketing solution.

Spectrio's solution involved connecting its Enplug software to TV screens in over 40 stores to display social media photos from fans alongside customized marketing content. This enhanced the in-store experience and encouraged social media engagement. As a core part of its expansion plan, Creamistry can now automatically integrate each new franchise location into its corporate marketing communications through the Spectrio system.

Creamistry