Case Study: Citizens Union Bank achieves streamlined, on-brand digital signage and improved in-branch customer engagement with Spectrio

Citizens Union Bank - Customer Case Study

Citizens Union Bank (CUB), a community bank headquartered in Shelbyville, KY with 16 locations and $750M in assets, was reimagining its branch channel and needed a single partner to modernize in-branch marketing technology. Seeking to consolidate vendors, simplify vendor management, and get better content and consulting than their prior provider, CUB selected Spectrio to deliver digital signage and in-branch marketing solutions, including an online content creation tool and an extensive HTML5 content library.

Spectrio implemented digital signage (deployed on prominent 55" displays), content creation tools, and consultative support to consolidate products and streamline vendor management. The partnership has delivered pricing concessions from volume purchasing, ongoing product improvements (Spectrio releases new features roughly every two weeks), faster branded content creation without costly production, and strong positive feedback from both customers and employees since CUB began working with Spectrio in early 2017.

Citizens Union Bank

Ben Wathen

SVP Retail Banking