Case Study: Best Western Hotels & Resorts improves guest communication with Spectrio digital signage

Best Western Hotels & Resorts scales digital signage across 2,100 hotels with Spectrio

Best Western Hotels & Resorts faced a challenge in efficiently communicating with guests across its 2,100 smaller properties, where guests often outnumbered available staff. The hotel chain needed a more flexible and scalable solution than a traditional concierge service. They worked with vendor Spectrio, using their digital signage solution, to address this need.

Spectrio implemented a cloud-based digital signage solution using LG webOS displays powered by their EngagePHD software. This eliminated the need for external hardware, lowering capital investment and operating expenses by reducing content management effort, support hours, and maintenance. The solution improved guest communication, and for some properties, interactive touchscreen overlays elevated the customer experience by allowing guests to access local information and live flight data.

Best Western Hotels & Resorts