Case Study: Annex Brands improves franchise communications with Spectrio digital signage

Annex Brands manages 250+ franchise locations with Spectrio

Annex Brands, a franchisor in the shipping and business services industry with over 250 locations, needed a way to deliver uniform marketing and brand communications across its network while also giving individual franchisees the ability to customize content. To address this challenge, they turned to Spectrio and implemented its Enplug digital signage software.

Spectrio's solution provided a centralized dashboard for efficient management of content like graphics, Yelp reviews, and social media feeds across all locations. The software improved customer awareness of services, inspired new positive reviews, and even allowed some franchises to generate revenue by selling advertising space on the displays. According to the Annex Brands team, Spectrio's platform enabled them to update many locations with one click and manage their in-store content efficiently.

Annex Brands