Case Study: GIANT Food Stores achieves faster checkouts and improved customer service with SpectraLink

GIANT Food Stores Improves Customer Service with Spectralink Wireless Telephones

GIANT Food Stores was losing customer goodwill and slowing checkouts because store employees overused noisy overhead paging to handle price checks, cash runs and calls — disrupting the shopping experience. To solve this, GIANT turned to Spectralink and chose the Spectralink 8000 wireless telephones to replace disruptive paging with portable in-store communication.

Spectralink deployed the 8000 handsets (integrated with Symbol’s Spectrum24 802.11 WLAN and Spectralink’s OAI text messaging) across 150 stores — about ten phones per store — in under three months. The Spectralink solution eliminated most overhead paging, enabled cashiers to text or call managers directly from the register, cut customer wait times, and boosted department heads’ floor time from roughly 35–45% to more than 75%, improving both customer service and operational efficiency.

GIANT Food Stores

Denny Hopkins

Vice President, Advertising & Sales Development