Case Study: Kira Labs achieves 75% faster BOM creation and accelerates product development with Specright

Kira Labs Enabling "Fast Beauty" With Specright

Kira Labs, a global beauty marketer and manufacturer featured in more than 10,000 stores across 100 countries, faced a challenge scaling its "fast beauty" product development: its rigid ERP left the company unable to iterate quickly on customer feedback, collaborate across teams, or manage a growing volume of specifications. Kira Labs selected Specright to provide a specification management solution to centralize and streamline its specs and speed product development.

Specright centralized thousands of specifications—from raw materials and formulas to packaging, BOMs, and finished goods—creating an internal dictionary and consistent product catalog with linked specs. As a result, Specright cut BOM creation time by 75% (from four weeks to one week), improved collaboration across sales, operations, and product development, removed version conflicts, and enabled data-driven decisions by tying sales data to formulas and packaging (with early procurement cost-savings opportunities emerging).

Kira Labs

Molly Fiedler

Chief Innovation Officer