Case Study: Ocean Mist Farms achieves faster new product development and quicker time-to-market with Specright

Accelerating New Product Development with Specright

Ocean Mist Farms, the largest grower of fresh artichokes in the United States, faced a bottleneck in new product development: hundreds of customer requests each year were slowed by legacy processes and fragmented data, leaving Product Innovation & Research Manager Laura Berlanga spending more time hunting for information than developing ideas. To address this, Ocean Mist Farms selected Specright and its product data management platform to centralize and streamline product information and workflows.

Using Specright, Ocean Mist Farms digitized and centralized product development requests, tracked progress over time, and performed break‑even analyses to accelerate launches. As a result, Specright has decreased the time to bring new products to market, enabled the company to track ROI, and become the single source of truth for product data—improving organizational transparency and data accuracy.

Ocean Mist Farms

Laura Berlanga

Product Innovation & Research Manager