Case Study: Roku Improves Packaging and Product Messaging with Speck Design User Research

Roku sharpens packaging insights with Speck Design in a week-long, 90-minute focus group study

Roku, Inc. partnered with Speck Design to conduct user research for its new product lineup. The challenge was to gather feedback and understand user preferences, reactions to promotional language, and the impact of potential packaging designs among different user groups to ensure market appeal.

Speck Design implemented a solution involving multi-market focus groups to gather and analyze user feedback. The vendor's research provided Roku with critical insights and a clear roadmap, leading to informed decisions on package design, feature emphasis, and messaging that resonated with their diverse user base.

Roku, Inc