Case Study: Pitch achieves automated icon syncing with Specify

Pitch automates 680-icon design workflow with Specify

Pitch, a collaborative presentation software company, faced a significant challenge managing its library of 680 icons across six different products and apps. With frequent daily releases, the manual process of exporting icons from Figma, tweaking SVGs, and coordinating with engineers was error-prone and required the attention of multiple people, creating a major bottleneck. To solve this, they turned to the vendor Specify to automate their design workflows and achieve continuous integration and delivery.

By implementing Specify, Pitch established an automated design CI/CD pipeline that syncs icons directly from Figma to their codebase. The solution automatically collects icons, stores them in a single source of truth, and triggers pull requests in GitHub for every design change. This resulted in a direct and measurable impact: Pitch reduced manual error-prone work, decreased technical debt in their codebase, and increased UI consistency, allowing their teams to build a better product faster.

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