Case Study: Nortal streamlines design token management and wins more clients with Specify

How Specify helps Nortal get more clients

Nortal, an agency serving healthcare institutions, governments, and Fortune 500 companies, faced challenges with inconsistent design token management. Their teams struggled with manual processes, non-standard naming conventions, and communicating tokens between design and development, which hindered their value proposition to clients. They turned to the vendor Specify to address these issues.

By implementing Specify, Nortal automated the syncing of design tokens from Figma to their GitHub repositories. This solution eliminated manual work, standardized their design data, and enabled a multi-brand, monorepo architecture. The impact was significant: Specify improved their team's mindset and workflow, accelerated component development, and, most importantly, became a key selling point that helped Nortal win more clients by offering a design data API usable with any technology stack.

Nortal

Andrew Smith

Head of Design Systems and Product Consultant