Case Study: TSMC reimagines its symposium experience with SpecialGuest

TSMC reaches 45,000 impressions in one day with SpecialGuest

SpecialGuest helped TSMC, a semiconductor company, adapt its critical annual symposium to a virtual format during the COVID-19 pandemic. The challenge was to recreate the experience of their important in-person event for remote attendees.

The solution involved SpecialGuest creating a virtual world for the online event, complete with a visual language to explain complex tech concepts and a remote shoot featuring the CEO. The event was a success, leading TSMC to enlist SpecialGuest for its symposiums in 2021 and 2022. The measurable impact included the 2022 intro film receiving approximately 45,000 impressions in a single day.

TSMC