Case Study: Spotify achieves massive awareness and engagement with SpecialGuest's Pantheon campaign

Spotify boosts Instagram saves 700% with SpecialGuest

The customer Spotify sought to celebrate its influential Rap Caviar playlist and engage both artists and subscribers. The vendor SpecialGuest collaborated with Spotify on an experiential project to address this brand promotion challenge.

SpecialGuest conceived and produced "Pantheon," creating life-size statues of top Rap Caviar artists with culturally relevant details. The statues were unveiled at the Brooklyn Museum, supported by a video campaign. The vendor SpecialGuest delivered a significant increase in awareness and engagement, generating coverage in over 20 media outlets and driving a 700% spike in Instagram saves.

Spotify