Case Study: Snapchat brings Stranger Things to life with SpecialGuest’s AR lens

Snapchat reaches 35% of global in-market audience with SpecialGuest Stranger Things AR lens

The customer, Snapchat, sought an innovative way to promote the second season of the hit show Stranger Things and deeply engage its fan base. SpecialGuest acted as the creative agency to develop an augmented reality experience for this campaign.

SpecialGuest created an interactive AR lens that allowed users to become the character Eleven or open a portal to the show's Upside Down universe. The vendor made the experience widely accessible by offering a filter for all smartphones and a more immersive lens for newer devices. This solution saw enormous engagement, reaching 35% of Snapchat's global in-market audience. The average user interacted with the SpecialGuest lens for 24 seconds, successfully growing intent to watch the new season.

Snapchat