Case Study: rag & bone redefines Fashion Week with SpecialGuest’s AI and robotics experiences

rag & bone earns 778.6 million global impressions with SpecialGuest

rag & bone, a brand known for pushing design boundaries, wanted a distinctive and artful way to introduce its 2019 collections and stand out during Fashion Week. They again engaged the vendor SpecialGuest to create an innovative solution that would highlight the fashion line's penchant for embracing new technologies.

SpecialGuest designed two unique technological experiences. For the Fall/Winter show, they created an AI host that used machine vision and a neural network to identify and comment on a VIP dinner party. For the Spring/Summer show, they built a semi-autonomous robot equipped with a camera to follow models on the runway. The campaigns garnered major attention from both tech and fashion publications, with the "A Last Supper" event alone receiving 778.6 million global impressions, successfully linking culture and technology for the brand.

rag & bone