Case Study: Kodak achieves 500 million impressions and a brand-image boost with SpecialGuest’s Memory Observatory

Kodak generates 500 million impressions with SpecialGuest at SXSW

The customer Kodak wanted to relaunch their Kodak Moments app at SXSW with the challenge of bringing the app's experience to life in an immersive and sensory way to increase exposure and evolve their reputation. The vendor SpecialGuest was enlisted for creative and experiential services to help achieve this.

SpecialGuest concepted and built a traveling installation called the Memory Observatory, which was a physical manifestation of the app. This solution allowed participants to reconstruct a memory in a multisensory installation. The vendor's work resulted in the experience being covered by major press outlets, generating over 500 million impressions and providing Kodak with a significant brand-image boost.

Kodak