Case Study: Google showcases Pixel 3a Night Sight with SpecialGuest

Google launches Pixel 3a with SpecialGuest in spring 2019

Google partnered with SpecialGuest to launch its new Pixel 3a smartphone in 2019. Their challenge was to effectively showcase the device's key features, most importantly the camera's Night Sight mode, in an engaging launch video.

SpecialGuest developed a creative video concept where the phone was fluidly passed between people, often using a choreographed robot arm. They executed a completely accurate on-set capture to prove the Night Sight camera's capabilities. The resulting commercial, which also highlighted battery life and the headphone jack, aired at the Google I/O conference and during the NBA playoffs.

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