Case Study: SRFACE boosts completed checkouts by 21% with SpecialCase Software’s AI sizing and Shopify Plus optimization

Srface boosts completed checkouts by 21% with SpecialCase Software

Srface, a premium sustainable wetsuit brand, faced challenges with customer fit confidence and conversion leaks on their Shopify Plus store, which were slowing their international growth. Their vendor, SpecialCase Software, was engaged to address these issues through AI-powered sizing and a full storefront optimization.

SpecialCase Software implemented a custom OpenAI integration for an AI size advisor and executed a comprehensive conversion rate optimization strategy. This solution, alongside an international expansion via Shopify Markets, resulted in a 21% increase in completed checkouts and a significant reduction in sizing-related returns for Srface.

Srface