Case Study: Universal Pictures drives organic opening-weekend buzz with Speakr

Universal Pictures - Customer Case Study

Speakr helped Universal Pictures promote the horror film *The Purge*. The customer's primary goal was to generate a significant amount of organic online conversation during the movie's critical opening weekend.

To meet this challenge, Speakr implemented a strategy that activated over 100 of its influencers to contribute to 21 unique creative campaigns designed to mirror the film's plot. This solution was highly successful, driving 167,000 branded Twitter engagements and achieving six consecutive days of trending on the platform. The campaign contributed to the film's success, as it reached the number one position at the box office on its opening weekend.

Universal Pictures