Case Study: Dr Pepper raises awareness for Lip Sync Battle with Speakr

Dr Pepper - Customer Case Study

Dr. Pepper wanted to raise awareness for their partnership with the Spike TV show Lip Sync Battle. To meet this challenge, they partnered with the vendor Speakr to execute an influencer-based campaign.

Speakr's solution involved sending eight influencers to a promotional event in Times Square, where they participated in a lip sync battle and shared their experience across five social media platforms in a single day. This strategy delivered significant results for Dr. Pepper, generating 21 million total impressions and 4.3 million engagements, achieving a 20% engagement rate.

Dr Pepper