Case Study: Shell improves frontline communication with Speakap

Shell boosts frontline engagement with Speakap, reaching 90% of staff in weeks

Shell, a major energy and retail company, faced a significant challenge in communicating effectively with its 2,500+ frontline employees. Their reliance on email newsletters and fragmented WhatsApp groups meant crucial operational and safety information often went unseen, with no way to measure engagement or ensure a consistent, secure flow of information. This led them to seek a new solution with the vendor Speakap.

By implementing Speakap's mobile-first employee experience platform, Shell created a branded hub called Shell Connect. The solution enabled real-time communication through engaging videos and updates, replacing outdated PDFs. The results were substantial, with over 90% of frontline staff becoming active on the app within weeks. Speakap delivered measurable impact, including 1,200+ views on a single campaign video and, for the first time, provided Shell with clear workforce analytics to track engagement.

Shell