Case Study: NS Retail boosts employee engagement with Speakap

National Railroad NS Retail Relies on Internal Communications for Employee Engagement

NS Retail, which manages stores at train stations across the Netherlands, faced high staff turnover and poor employee engagement. An internal survey revealed that communication was seen as unclear and uninspiring. To address this challenge, they turned to the vendor Speakap and its employee app to build a new internal communications strategy.

Speakap's solution involved creating shorter, more engaging content distributed daily, including popular video series and leadership columns. They utilized the platform’s group functionality to target information to specific stores and roles and ran contests to boost interaction. As a result, employee engagement grew from 6% to 12% and user adoption increased from 45% to 56% within a few months, with progress easily tracked through Speakap's statistics dashboard.