Case Study: Hudson's Bay achieves rapid onboarding and a 28% increase in product awareness with Speakap

Hudson’s Bay boosts Customer Experience and tackles an onboarding challenge with Speakap

Hudson’s Bay, a global retail chain of 90 department stores with 70,000 employees, faced a major onboarding challenge when opening 10 new stores in the Netherlands: how to simultaneously onboard 1,500 staff, build a community that embodies company culture, and quickly familiarize new hires with systems, processes and performance standards. They selected Speakap’s branded internal communications platform (deployed as Hudson’s Bay’s Bay Talk) and its integrations to address these needs.

Speakap enabled Hudson’s Bay to reach and engage all 1,500 new employees within a six-week timeframe, tying together e‑learning (The Academy), store notifications, and customer-appointment workflows via open APIs and push alerts. Speakap’s solution delivered measurable impact—a 28% increase in new product awareness—along with improved productivity, stronger employee engagement, better two‑way communication from Head Office to floor staff, and boosted customer satisfaction and sales.

Hudson’s Bay

Mystelle Wempe

Visual Specialist