Case Study: Rank Group reaches 5,500+ frontline employees with Speakap

How The Rank Group Plc (‘Rank’) Reached 5,500+ Frontline Employees Without a Corporate Email

The Rank Group, a UK-based gaming and entertainment company with a large frontline workforce, needed to overcome the challenge of engaging over 5,500 employees who lacked corporate email addresses. Their goal was to build a strong culture of two-way communication and move beyond traditional, less effective methods. To solve this, they partnered with the vendor Speakap to implement a mobile-first employee platform.

Speakap provided a centralized hub, branded internally as 'connect', which offered real-time updates, targeted communication, and access to HR tools. This solution led to significant results: 78% of colleagues activated their accounts, 73% logged in monthly, and 85% of frontline employees reported feeling more informed. The partnership with Speakap successfully fostered greater engagement and streamlined communication across the entire organization.

Rank Group

Serina Donkin

Director of Communications and Engagement