Case Study: Shell achieves 84% employee adoption and 38% faster onboarding with Speakap

How Shell united thousands of service stations with one centralized app

Shell, a global network of service stations with three organizational layers (retailers/franchisees, station staff, and corporate), faced fragmented, slow communication: each station had its own channel and it took corporate up to a week to collect and distribute updates. To solve this, Shell implemented Speakap as a centralized employee hub to unite around-the-clock shift workers and bring employees back from disparate social platforms.

Using Speakap’s centralized platform and integrations for shift management, surveys and training, Shell began reaching every employee in real time and simplified communications. Within a month 84% of employees were actively online; Speakap delivered a +84% adoption rate, +38% faster and more consistent onboarding, and a +14% increase in employee retention, replacing a week-long newsletter process with instant, measurable engagement.

Shell

Fleur Donker

Project Manager